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How partner programmes get built

Worked examples of affiliate, referral and reseller programmes, each one modelled from stated assumptions you can check against your own numbers.

3

Programme types on one platform

Real time

Click, lead and deal attribution

135+

Payout currencies supported

Automated

Commission calculation and clawbacks

What you can build on PartnerPulse

From affiliate programmes to global reseller channels, these are the motions the platform supports out of the box.

SaaS Affiliate Program

Stand up an affiliate motion without building tracking yourself. PartnerPulse provides branded signup pages, automated tracking links, and real-time dashboards so affiliates can start promoting from day one. The built-in commission engine handles payouts automatically, removing the bottleneck that slows most early programs.

Branded signup, links and automated payouts

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Agency Referral Network

Turn the agencies already deploying your product into a referral channel. With PartnerPulse's tiered partner portal, agencies get dedicated deal-registration forms, co-branded collateral, and pipeline visibility. Automated lead routing ensures every referral reaches the right sales rep within minutes, not days.

Deal registration and pipeline visibility

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Reseller Channel

Scale internationally through resellers across EMEA, APAC, and Americas. PartnerPulse supports multi-currency commissions, localized partner portals, and region-specific pricing tiers. The deal pipeline gives you full visibility into partner-sourced opportunities across every market without juggling spreadsheets.

Multi-currency, multi-region reseller support

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Partner Onboarding

Shorten time to a partner's first deal with the Academy LMS. The built-in learning management system lets you create certification tracks, product training modules, and sales playbooks that partners complete at their own pace. Progress tracking and automated reminders keep new partners moving through onboarding without manual follow-up.

Certification tracks and progress tracking

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Commission Automation

Replace manual commission spreadsheets with a rules engine. PartnerPulse supports percentage-based, flat-fee, tiered, and recurring commission structures out of the box. Every payout is calculated in real time with a full audit trail, so finance teams spend less time reconciling and more time scaling.

Real-time calculation with a full audit trail

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AI Partner Intelligence

Surface partners who are disengaging before they churn. The AI engine analyzes partner activity patterns, deal velocity, and engagement signals to surface at-risk partners before they disengage. Automated health scores and recommended actions help partner managers focus on the relationships that matter most.

Health scores and recommended actions

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Worked examples

Modelled scenarios rather than customer stories. Each one states its assumptions so you can follow the reasoning and run the same calculation against your own numbers.

B2B SaaSAffiliate

Launching an affiliate programme for a self-serve SaaS product

A self-serve SaaS product with strong content traffic but rising paid-acquisition costs, and no way to pay the newsletter writers and consultants already recommending it.

Worked example, not a customer story

Read the example
MarTechReferral

Building a referral network from implementation agencies

Agencies were already deploying the platform for clients and recommending it in sales conversations, but referrals arrived by email, disappeared into the vendor pipeline, and stopped coming.

Worked example, not a customer story

Read the example
CybersecurityReseller

Running a reseller channel across three regions and four currencies

A vendor selling a high-value security product through resellers in three regions, where the direct team and the channel were repeatedly arriving at the same accounts and partners could not reconcile their own payments.

Worked example, not a customer story

Read the example

Frequently Asked Questions

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