Partner Program Resources
Guides, articles, and best practices to help you build and scale your partner ecosystem.
The Ultimate Guide to Partner Programs for B2B SaaS
Everything you need to know about designing, launching, and scaling a partner program. From choosing the right partner types to building commission structures and measuring ROI, this comprehensive guide covers it all.
Read the guideGuides
Partner Relationship Management: the complete guide
What partner relationship management actually covers, how a PRM differs from a CRM, when a spreadsheet stops working, and how to choose a system without buying capability you will not use.
Read guideHow to build a channel partner programme
The decisions that make up a channel partner programme, in the order they have to be made: which motion to run, how partners earn, what tiers mean, and what you owe a partner in return.
Read guidePartner recruitment: where partners come from
The channels that actually produce partners, how to qualify them before they consume your enablement budget, and why most partner rosters are mostly inactive.
Read guidePartner onboarding: the first ninety days
A week-by-week onboarding plan that gets a new partner to a first deal, plus the enablement material that is actually used and the checkpoints that catch a partner going quiet.
Read guidePartner commission models
The commission structures used in B2B partner programmes, what each one rewards, how to handle recurring revenue and refunds, and the multi-currency mistakes that quietly underpay partners.
Read guideHow to build a B2B affiliate programme
Setting up a B2B affiliate programme end to end: tracking and attribution windows, commission structure for considered purchases, fraud controls, and getting to a first payout.
Read guideArticles
In-depth articles on partner marketing, affiliate strategy, channel sales, and partnership best practices.
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ROI Calculator
Calculate the expected ROI of launching a partner program. Input your average deal size, partner count, and conversion rates to see projected revenue.
Try itPartner Program Assessment
Find out if your business is ready for a partner program. Answer a few questions and get a personalized readiness report with next steps.
Try itGlossary
A comprehensive reference of partnership and affiliate marketing terminology to keep your team aligned.
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