Gross Merchandise Value (GMV)
GMV is the total value of goods or services sold through a marketplace or partner network over a given period, before deductions for returns, discounts, or commissions. It is a top-line indicator of marketplace health.
Gross Merchandise Value (GMV) measures the total dollar value of all transactions completed through a marketplace, partner network, or platform within a specified time frame. GMV is calculated before subtracting returns, refunds, shipping costs, commissions, or other deductions, making it a gross revenue indicator rather than a net revenue figure.
GMV is a critical metric for marketplace operators and companies running partner ecosystems because it reflects the overall volume and velocity of commerce flowing through the system. Growth in GMV signals that the ecosystem is healthy, that partners are actively selling, and that customers are finding value.
However, GMV alone can be misleading if not paired with metrics like take rate (the percentage of GMV captured as revenue), net revenue, and partner margins. A marketplace with high GMV but low take rate may not be financially sustainable.
PartnerPulse tracks GMV across your partner programs and marketplace alongside net revenue, commission costs, and per-partner profitability, giving you a complete picture of ecosystem economics.
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Track GMV in PartnerPulseRelated Terms
Marketplace
A marketplace is a digital platform where multiple vendors list their products or services for customers to discover, evaluate, and purchase. Partner marketplaces aggregate ecosystem solutions and drive co-sell and cross-sell opportunities.
Revenue Share
Revenue share is a compensation model where a vendor shares a percentage of revenue generated from partner-sourced or partner-influenced deals with the contributing partner. It directly ties partner earnings to the monetary value of their contributions.
Revenue Attribution
Revenue attribution is the practice of connecting closed revenue back to the marketing channels, campaigns, and partners that influenced or sourced the deal. It answers the question: where did this revenue come from?
Net Revenue Retention (NRR)
NRR measures the percentage of recurring revenue retained from existing customers over a period, including expansion revenue (upsells, cross-sells) and subtracting churn and downgrades. An NRR above 100% indicates net growth from the existing base.