White-Label
White-label refers to a product or service produced by one company that is rebranded and sold by another company as its own. In partnerships, white-labeling allows resellers and OEM partners to offer vendor technology under their own brand.
White-label (or white-labeling) is a business arrangement in which one company produces a product or service, and another company rebrands it as its own and sells it to end customers. The end customer may be completely unaware that the product was created by a different company, as all branding, packaging, and customer-facing elements carry the reseller's identity.
White-label arrangements are common in SaaS, where agencies and service providers rebrand a vendor's software platform and offer it to their clients as part of their service bundle. This allows the reseller to offer a broader product portfolio without investing in product development.
For the vendor, white-labeling provides access to markets and customer segments that the reseller already serves. The trade-off is reduced brand visibility, since the vendor's name is hidden from the end customer. White-label pricing typically involves volume licensing or a revenue-sharing arrangement.
PartnerPulse supports white-label deployments, allowing reseller partners to offer the platform under their own brand with custom domains, logos, and color schemes, while the underlying technology and partner management capabilities remain powered by PartnerPulse.
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Enable white-label with PartnerPulseRelated Terms
OEM Partner
An OEM (Original Equipment Manufacturer) partner embeds or bundles another company's product within their own offering and sells it under their brand. It allows the embedded product to reach new markets without direct customer relationships.
Reseller
A reseller purchases or licenses a vendor's product and sells it to end customers, often bundling it with additional services. Resellers take on sales, billing, and sometimes support responsibilities in exchange for a margin on the sale.
Value-Added Reseller (VAR)
A VAR is a channel partner that enhances a vendor's product with additional services, such as customization, implementation, or training, before selling the combined solution to end customers.
Revenue Share
Revenue share is a compensation model where a vendor shares a percentage of revenue generated from partner-sourced or partner-influenced deals with the contributing partner. It directly ties partner earnings to the monetary value of their contributions.